潮流品牌「郊外」 Fashion Brand "Suburbia"

一篇潮流品牌「郊外」的杂志广告。 A magazine advertisement for the fashion brand "Suburbia."

放大你的独一无二——「郊外」

Magnify Your Uniqueness: Suburbia

筑城694年，理查德和蒂亚娜联手创办了品牌「郊外」。两位设计师曾经在著名的潮牌「群星之间」、「缝隙工业」担任主设计师。

Richard and Dyanna, formerly the lead designers of fashion houses "In the Stars" and "Industrial Threadwork," founded the brand "Suburbia" in Fortification Year 694.

「郊外」有「不在规矩之中」之意，关于这个诗意的名字是两位设计师对贝洛伯格生活和工作状态的感悟。「贝洛伯格是一个过于秩序的地方，在我们所处的城市里，不管你是谁，传达自己的想法、以自己喜欢的风格穿着打扮、追求个性的方式生活，都意味着你是一个『不在规矩之中的人』。我们感受到了这种冲突感，所以试图用设计来放大。」

"Suburbia" embodies the meaning of being outside the system. This poetic name represents the two designers' understanding of Belobog's life and working style. "Belobog is a place overloaded with orders. In this city, no matter who you are, if you express your thoughts, dress the way you like, or lead a life with individuality, you will be deemed a 'dissenter' by everyone. We sensed this conflict and wanted to use our design to fix it."

从最初的设计开始，「郊外」就专注于做出独特又能够符合时下青年口味的服装：不管是惹眼的贴皮外套、色彩丰富的人造皮草，标志性的马甲搭配，以及受「戴斯」风格启发的长外套，以及已经在贝洛伯格变成爆款的印花改版军装…虽然都是结合当下街头风格的款式，但还是融入了不少「郊外」特有的标签式元素。

Suburbia has been focused on creating unique outfits that also suit the taste of the young people: Whether it be an eye-catching leather jacket, colorful synthetic leather, phenomenal vest set, goth long coat, or the famous Belobog-wide modified military uniform... Though all these styles incorporate the current mainstream street fashion, it still has a lot of original Suburbian elements in it.

尽管「郊外」是一个年轻的品牌，传统文化元素也可以说是应用自如。但除此之外，我们还看到两位设计师有着更大的野心：

Though it's a very young brand, Suburbia confidently uses the core element of traditional culture. Other than that, we've also seen the two designers' greater ambitions:

「我们试图与这个世界产生时空的联系，不仅要有贝洛伯格的现在、还必须有过去的一切，其实从心里讲，我们更喜欢历史中寒潮来临之前的时期，世界上存在着各种地区、也存在着各种风格。『郊外』不仅仅是为了唯一的贝洛伯格而存在的，也是为了那些被风雪淹没的地区。」理查德和蒂亚娜表示。

"We're trying to create a space-time relationship with this world. Not only should we have Belobog's present, we must also contain everything in Belobog's past. To be honest, we prefer the period in history when the Eternal Freeze has not yet occurred. The world was separated into different regions, each with its own style. "Suburbia" doesn't exist just for Belobog, but also for the areas buried in wind and snow," explained Richard and Dyanna.

最近，这个年轻的品牌首次牵手「雪绒制衣厂」，展开包括皮靴、服饰、配件在内的联动。双方以贝洛伯格之蓝为基调，搭配贝洛伯格复古插画书籍中的花纹样式，结合街头、工业现在年轻人最喜欢的风格展开设计。

Recently, this young brand cooperated with the Edelweiss Workshop for the first time, and began a collab fashion line including leather boots, outfits, and accessories. The two brands used the blue color of Belobog as the design base, together with retro patterns found in Belobog's picture books and in combination with fashionable styles preferred by the modern youth, such as street punk and industrial.

「雪绒制衣厂」也将带着我们最熟悉的经典款式和崭新的时尚理念回到年轻人的视野里。

Edelweiss Workshop has also brought back both classical and new-age fashion concepts to young people.